THE TRADE, AUTOGRAPH COLLECTION, Milwaukee – A Smart Stay in the City
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Key details
About the Hotel
420 West Juneau Avenue, Milwaukee, WI 53203,
-
Close to the Milwaukee RiverWalk
Perfect
9.3
9.3
/10
4.6
4.5
/5
Loved by The Trade, Autograph Collection guests
Beautiful hotel
Perfect location
Attentive staff
Amazing soundproofing
Soft-close cabinets
"location was excellent for concert across the street at Fiserve"
Anonymous from United States
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"The rooftop restaurant was amazing and the service there was excellent."
Barbara C
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"The hotel is absolutely beautiful with plenty of social options like restaurants and bars."
Michelle from United States
Rooms & Suites
The Trade, Autograph Collection offers 207 air-conditioned rooms with free Wi-Fi, flat-screen TVs, and private bathrooms. Some rooms feature balconies with city views. Suites include bathrobes, coffee machines, and wardrobes. The 2-story VIP suite has private access.
Dining Options
Solomon's serves small plates, handcrafted cocktails, and craft beers with live music on weekends. Il Cervo, a rooftop restaurant, offers Italian cuisine and city views. Breakfast options include à la carte and American-style.
Leisure & Facilities
The fitness center overlooks Fiserv Forum and Deer District. The hotel provides over 9,000 square feet of indoor/outdoor meeting spaces for events up to 300 guests.
Location & Transport
Adjacent to Fiserv Forum, the hotel is 1.5 km from Milwaukee Intermodal Station and 15 km from General Mitchell International Airport. Nearby landmarks include Marquette University (2 km) and Harley-Davidson Museum (2 km).
Services & Accessibility
Services include luggage storage, mobile key check-in, and pet-friendly accommodations ($125 deposit + $20 daily fee). Accessible features include elevators, roll-in showers, TTY-compatible rooms, and lowered outlets.
Must-do experiences
Visit the Milwaukee Art Museum for its stunning architecture and exhibits.
Savor a famous Milwaukee cheese curd at Wiederrich's Restaurant & Bar.
Explore the Historic Third Ward for charming shops and local art.
Don't miss the Harley-Davidson Museum; it's a true Milwaukee icon.
Take a brewery tour at Lakefront Brewery for great beer and fun vibes.
Choose the Room
From cosy doubles to spacious family suites – all with flexible options, breakfast, and exclusive deals.
Standard King Room
2 persons
29 sq. feet
1 King-size bed
Air conditioning
Heating
room details
One-Bedroom King Suite
2 persons
110 sq. feet
1 King-size bed
Air conditioning
Heating
room details
King Studio Suite
2 persons
51 sq. feet
1 King-size bed and 1 Sofa bed
Air conditioning
Heating
room details
Show all rooms
Check Dates & Room Rates
See what's available for your travel dates
September 2026 - September 2027
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Check-in/ Check-out
Amenities
Thoughtfully designed amenities for a comfortable & memorable stay
Facilities: Perfect
9.4/10Review score
General
No smoking on site
Wi-Fi
On-site car park
Safe deposit box
24-hour reception
Pets allowed
Rooms/ Facilities for disabled
Luggage storage
Lift
ATM/Cash machine
Fire extinguishers
Key card access
Sports & Fitness
Fitness centre
Services
Valet parking
Room service
Housekeeping
Welcome drink
Dining
Restaurant
Bar/ Lounge area
Business
Meeting/ Banquet facilities
Room features
Air conditioning
Heating
Bathroom
Free toiletries
Media
Flat-screen TV
AM/FM alarm clock
Show more
The Trade, Autograph Collection Location
420 West Juneau Avenue, Milwaukee, WI 53203,
Explore Milwaukee
Explore Milwaukee
Top Attractions
Activities
Dining
Entertainment
Milwaukee Public Museum
12 minutes' walk
Home to detailed exhibits and a butterfly garden, this museum showcases Milwaukee's rich history and cultural heritage.
Harley-Davidson Museum
5-minute drive
A must-see for bike enthusiasts, featuring iconic motorcycles and engaging exhibits detailing the brand's history.
Milwaukee Art Museum
4-minute drive
An architectural landmark housing over 30,000 artworks, including modern and contemporary pieces with stunning lake views.
Discovery World
4-minute drive
A science and technology museum ideal for families, featuring interactive exhibits and an aquarium along the waterfront.
Biking along Milwaukee RiverWalk
16 minutes' walk
A scenic biking route with river views and public art. Bike rentals are available nearby for an enjoyable ride.
Yoga at Lakeshore State Park
25-minute walk
Relaxing outdoor yoga sessions in the park. Perfect for unwinding amidst nature, with classes available seasonally.
Mader's
6 minutes' walk
German cuisine in a classic atmosphere; known for its schnitzel and beer selection, with vegetarian options available.
Carson's Prime Steaks & Famous Barbecue
4 minutes' walk
Steakhouse offering a menu of prime cuts and famous barbecue dishes. A great spot for a hearty meal after a day of exploring.
The Mecca Sports Bar and Grill
4 minutes' walk
A lively venue featuring sports on big screens, a great beer list, and pub fare, perfect for both relaxation and fun.
BMO Harris Bradley Center
6 minutes' walk
Home to major sports events and concerts. Hosts a variety of entertainment options throughout the year, suitable for all ages.
Getting around
City Centre
Milwaukee 15 min · 4000 ft
Airports
General Mitchell International (MKE) 22 min · 9.1 mi
Fond du Lac County (FLD) 149 min · 61.7 mi
Train
Milwaukee Intermodal Station 17 min · 4600 ft
Milwaukee Mitchell Airport Amtrak 18 min · 7.3 mi
Bus
Bus stop 3 min · 700 ft
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Property information and rules
Check-in
from 16:00-23:59
Check-out
until 11 am
Guest Parking
Private parking is possible on site at true.
Internet
Wireless internet is available in the entire hotel for free.
Breakfast
A full breakfast is served at the price of USD 20.0 per person.
Pets
Pets are allowed on request.
Number of floors:
9
Number of rooms:
206
Guest Ratings & Reviews
Real Guest Experiences & Ratings
Review score
Based on 541 verified reviews
9.1 /10
Perfect
88 %
Recommend
Breakfast
7.4/10
Cleanliness
9.5/10
Comfort
9.4/10
Facilities
9.4/10
Free WiFi
9.1/10
Location
9.6/10
Paid Wi-Fi
6.2/10
Staff
9.5/10
Value for money
8.8/10
Pros
Clean room
Comfy bed
Friendly staff
Hotel decor
Convenient location
Cons
Understaffed valet
Broken toilet seat
Reservation issues
Slow service
Guest reviews
based on 225 reviews
9.3/10
No reviews yet on our siteUnfortunately, our guests have not yet left any reviews for this hotel, but you can read reviews from Booking.com.